“Strictly Business” is Variety ’s weekly podcast featuring conversations with industry leaders about the business of media and entertainment. So this is more of like, we make more boutique-esque like cut-and-sew items for a small number of creators now. And I think we ultimately decided that the scale-up to have a company that’s profitable and that is just making merch for other people is only really profitable in a meaningful way at a very high number, which is what we didn’t want to do. “We were thinking about the idea of adding on more clients and what that looked like. So I think it’s a differentiator, right? I could be in my basement with a phone or I could be having very high quality video with my branding, call to actions, brand deals, things like that,” he said.”įrom Mike Diaz, longtime staffer at the Mogul Moves merchandise company run by prominent YouTuber Lugwig Ahgren.

You’re using our platform, so it looks more professional when you’re producing your content on those platforms. “The likes of streamyard, some of these other platforms that allow, because we’re not we’re not competing with the YouTubes and the Twitch of the world. So if you’re a makeup creator, we’ll give you some makeup tools that are viral in Asia or viral over regions of the world that you should maybe consider checking and making content about,” he said.įrom Jeff Ruby, head of sales for StreamYard, a stream-hosting platform that makes it easier for creators to incorporate professional touches into their feeds. And we give you recommended trends depending on your niche. We have like AI technology that will analyze content from platforms in Asia, from Tik Tok, etc. And also the art of choosing the next product you’re going to talk about, it’s usually a guess work. The payments, usually every platform pays the same and it’s kind of hard. And right now, the three main problems is like the link sharing is an organizational nightmare. That’s kind of the direction where we’re going,” she said.įrom Nathan, growth marketing manager for MyShop, an e-commerce platform owned by China’s DHgate. And so we think about how easy it would be to do just input text alone, and create animation. But as to where we’re going with generative AI, we’re about to announce a new product of ours, generative AI animation. Even animators, we work directly with animators, and they use it as a tool to really cut out a lot of that hard work that can now focus on the elements of their craft that can involve like polishing and making things really refined. From Annette Lapham, head of marketing for DeepMotion 3D animation firm, on the use of AI in content creation.

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